Journal of Management and Social Sciences

Editor’s Note

We welcome our esteemed readers to yet another issue of this Journal. The Fountain University Journal of Management and Social Sciences is a multidisciplinary journal that publishes academic and policy research articles in diverse disciplines including, accounting, finance, business administration, management, economics, sociology, public administration, political science, media and mass communication, and criminology and security studies, among others.

This May 2025 edition consists of six research articles focusing on economic, management, political, media and communication, socio-economic, and socio-political issues. It starts with the study by Ajibade and Osuolale, which investigated the relationship between brand appeal and marketing performance of instant noodles products in Osun State, Nigeria. The global issue of sustainable finance and corporate governance practices was also examined by Olaoye et al. in the context of the Nigerian listed multinational corporations. This edition also captures research from Islamic economics and finance, with contributions from two authors; Yahaya and Ashafa. While Yahaya evaluated the effectiveness of Murabaha financing products of Ja’iz Bank, Ashafa examined the business potential of halal products and services. The contribution from the field of health sociology was made by Akinniyi et al., and it focused on the interplay of health expectations, care quality, and socio-demographic moderators in health-seeking behaviour of health workers in Nigeria. Lastly, we have contribution from the media and mass communication, on the analysis of media framing and peace advocacy in mainstream coverage of the herder-farmer conflicts in Nigeria. All the studies presented plausible conclusions and relevant policy implications for policy makers.  

We appreciate the contributions of all the authors whose articles featured in this current edition. If you find this production interesting, do not hesitate to send in your articles; as JMSS accepts papers all year round. We hope to sustain and improve on the quality of this journal in tandem with our irrevocable commitment to give the Journal greater visibility in the scholarly market.

Thank you.

Tirimisiyu F. Oloko, Ph.D.

Editor