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Policy on Advertising

This policy applies to advertising content in Fountain Journals website.

  • All advertising content submitted is subject to approval by Fountain Journals and must adhere to the guidelines outlined below. Advertising content that a relevant regulatory body has approved, such as the Pharmaceutical Advertising Advisory Board (PAAB,, is usually accepted without modification.
  • Unless previously approved by a relevant regulatory body, all claims made in advertising content must be supported by relevant references, as recommended by the Uniform Requirements for Manuscripts Submitted to Biomedical Journals (i.e., from a peer-reviewed source, such as journals or presentations at recognized scientific conferences). "Data on file" is acceptable as long as documentation is produced upon request, which may occur in cases of clinical uncertainty.
  • In the case of online advertising content, such a reference must appear either on the banner advertisement itself or on the first webpage to which the banner is linked.
  • Additional reference material may be required.
  • Advertising content that may be confused with the journal's or website's scientific or opinion-based content will not be accepted.
  • Sponsored content or "advertorials" will not be accepted.
  • Advertisers must indicate on submission any non-standard advertisement/insert format, such as flash, animated gifs, and so on.
  • No advertisements for tobacco, alcohol, recreational drugs, or illegal products will be accepted.
  • Any competitor product advertising content will be subject to approval.
  • Commercial banner advertising must be clearly identified as such, and the advertiser's name must appear on the banner.
  • Advertisements or inserts must not interrupt editorial text in all journal editions. This means that advertising content is only permitted between the inside front cover and the contents page(s), the contents page(s) and the masthead, the masthead and the editorial, the final editorial page and the inside back cover, and the inside front and inside back covers.
  • The editorial integrity, profile, and reputation of the publisher, journals, and website are used to decide the suitability of all advertising content. The advertising content must be consistent with the journal's professional and scholarly nature and comply with all applicable laws, regulations, and industry codes, such as the PAAB Code" and the Government of Canada's Regulatory Requirements for Advertising. The principle of editorial independence from commercial influence will guide decisions. FJ journals do not allow advertising to influence editorial decisions: each journal's and website's editorial content is decided independently of the advertising planned for that issue.
  • On rare occasions, an advertisement may have been approved and booked for an issue or the website that coincidentally contains an article on a related subject; publication in such circumstances shall be permitted unless the publisher determines that the journal's integrity will be jeopardized. Readers must be able to tell the difference between advertising and editorial content.
  • If approval is questioned, the publisher will notify the advertiser of the reasons, the action to be taken, which may include requested changes to the advertisement, and the estimated time of delay.
  • Advertising should not appear to dominate journals or the website.